Expertise

POS focuses on the demand side of profit optimization.

You can not optimize profits until all of the areas impacting demand are integrated, both analytically and organizationally, and the goal of the entire company is focused on optimizing the lifetime strategic value of each customer. We are experts in the theories, models, analytics and operational utilization of all of the disciplines that impact the demand side of your business. We have a patent pending on a model that predicts the future behavior patterns (lifecycle) of each customer.

POS created the new term Customer Centric Profit Optimizationsm (CCPO) to describe this new approach. A new paper describing this has been published on several web sites. Narrated PowerPoint presentations describe the unique one to one marketing and customer nurturing that this process allows.

The areas within demand optimization where we offer consulting and building models and systems includes:

  • Predictive Analytics
  • Optimization
  • Marketing
  • Customer Relationship Management (CRM)
  • Loyalty
  • Customer Analytics
  • Distribution
  • Revenue Management
  • Pricing

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